The principals of Hoffman Schutz Media Capital have personally appraised more than 2,500 broadcast radio and television stations during the past 30 years with combined values in excess of $10 billion. Nearly all of these have included site inspections to the subject stations. Every radio and television station is unique and there are no substitutes for the knowledge and valuation insight gained during face-to-face meetings with local station management and personal inspections of the local market that the stations serve. On-site inspections help resolve difficult valuation issues. The extensive experience of David Schutz and Tony Hoffman frequently help uncover unrecognized Profitable Opportunities as well as Operational Challenges that can be used by owners or buyers to increase profitability.

All of our broadcast appraisals include a custom Longley-Rice signal coverage analysis. These reveal potential problems and opportunities in a station's sales, programming marketing efforts.

Our cable appraisals include a careful examination of subscriber penetration, yield, franchise renewal requirements, rebuild costs, remarketing opportunities, and similar items. We are one of the few firms still offering appraisals of smaller cable systems.